ARCADE CARS
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Imagine combining the iconic styling and legendary go-anywhere capability of a legacy G-Wagen, with the technology and comfort you and your family desire. Arcade Cars is making that dream a reality with their GE 230 and GD 240 restorations. Based upon the renowned Mercedes-Benz Puch 230 GE, Arcade reimagines the original military-grade trucks to create 4X4 adventure vehicles that are both beautiful and dependable.
Available in either an eight-seat, rear side bench configuration, or a six-seater with rear jump seats, the Arcade 230 GE is the perfect adventure vehicle. From hauling the gang to the beach, to hauling your camper or boat to the lake, Arcade vehicles are built for durable, capable fun. Standard Apple CarPlay, surrounded by hand-stitched premium leather, create a comfortable interior that elevates the classic, simple G-Wagen.
The Mercedes-Benz Puch 230 GE is one of the first models created by Mercedes-Benz of its storied G-Class line and never officially imported into the US. The line of cars originated as a request from the Shah of Iran to build a capable off-roader for the harsh terrain of his country. Mercedes-Benz contracted Austrian manufacturer Puch to build the cars, and eventually bought the technology for its innovative 4WD platform for future generations of the G-Class. While numerous European militaries used the 230 GE, Arcade sources their vehicles from Swiss military surplus, which they find have been the best maintained over time.
To create an Arcade 230 GE or 240 GD, there is an extensive six-phase, 4-5 month process. Arcade completely transforms the spartan, purpose-built military transport into something luxurious and desirable with modern technology, while still retaining the ruggedness, durability and versatility of the original mil-spec vehicle.
Arcade CEO/co-founder Rishav Kanoria is excited to showcase their vehicles at The Bridge. “After we debuted at Pebble Beach last year, we were overwhelmed by the response and interest in what our team is creating at Arcade. The look of the legacy G-Wagen, the one that started it all, resonates with so many people. We’ve been able to preserve that iconic presence and legendary reliability while adding the luxury touches and amenities modern drivers want. Our vehicles are more than a pretty face, though. They’re workhorses. With a 6,000-pound towing capacity, you can bring all your toys with you on your next adventure.”
Felix Timmer, Arcade COO and co-founder added, “By focusing exclusively on a single model, we aim to become the world’s foremost G-Wagon restomod specialists, pushing the craft forward with every build while staying true to our roots.”
After spending a few days with an Arcade 230 GE, auto journalist Matt Farah (aka The Smoking Tire) wrote: “…all the things you touch are of the finest quality leathers and craftsmanship...In the realm of vintage SUV restoration, it's cheap. It has the (upgraded) 2.8L four-cylinder, and four speed gearbox with 4X4 transfer case. It's somehow more honest than if it had a giant V8, loud exhaust, and trashy big wheels. It has a nice ride, predictable steering, and confident brakes. You could spend three times as much on a Bronco or Defender and both could easily drive worse...”
Hooniverse.com Editor-in-Chief Jeff Glucker summed it up after his drive. “Kudos, Arcade! I love this thing!”
